Content Check-Up and Optimization
Playlist Management
Add the top 12 playlists (yours, likes, and suggestions).
Analyze 28-day and 90-day views.
Prioritize videos based on popularity.
Utilize the "For You" section strategically.
About Me Section
Edit the About Me section to align with the channel's new direction.
Summarize the channel in the first two lines for clarity.
Expand links with 12 provided by YouTube.
Include links to relevant social media and podcast platforms.
Security Measures
Use a different email for business inquiries to enhance account security.
Channel Settings
Allow only linked accounts to use the channel's videos as ads.
Enable automatic default chapter creation for videos.
Community Section
Review and update the blocked words list for comments.
Ensure the most popular videos have appropriate links.
Content Creation Tools
Use Opus Clip to transform long-term content into vertical short videos.
Consider TubeBuddy for Find and Replace feature (if applicable).
End Screen and Pinned Comments
Add end screens for the next best video, playlist, and suggested videos.
Utilize pinned comments with links to relevant content.
Channel Vision and Purpose
Core Objectives
Attract engaged and committed viewers.
Foster intentional consumption, transformation, and engagement.
Embrace the essence of Gen 1:28 - Be fruitful, multiply, and have dominion.
YouTube Direction and Content Structure
Tree Concept
Establish a core focus (niche) as the central point.
Create stems representing health, wealth, and relationships.
Develop individual branches as subcategories, and leaves for subcategories within those.
Promotional Strategies
Utilize various content types: short videos, courses (podcasts), and long-running programs.
Adapt content for blogging, podcasting, and diverse video formats.
Implement changes in titles, thumbnails, and descriptions periodically.
Brand Standards and Identity
Brand Characteristics
Stand for authenticity, personal connection, and providing high-value content.
Prioritize growth, impactful insights, thought-provoking ideas, and inspiring action.
Infuse passion, tenacity, and a fun and amusing delivery style.
Brand Enemies
Identify and avoid manipulative marketing, pushy sales tactics, persuasion, and charisma.
Embrace realness, authenticity, and a personal touch that keeps the audience relaxed.
3 Goals for 3 Months (3 for 3)
Focus on content creation, podcasting, and video production.
Plan and schedule for growth and analytics.
Implement a content reset week for reevaluation and improvements.
Monthly Focus
Month 1: Niche Exploration
Identify a specific niche for the channel.
Month 2: Keyword and Trend Research
Identify top searches in the financial and food fields.
Plan content around health, joint collaboration, pregnancy, and opportunities.
Month 3: Content Calendar Planning
Plan a 90 to 120-day content calendar.
Focus on top keywords and create content around them.
Utilize Instagram for content promotion.
Conclusion
With a clear roadmap for content creation, optimization, and strategic planning, the YouTube Plan 2024 aims to elevate the channel's visibility, engagement, and impact. By aligning content with audience interests and continuously adapting to trends, the channel will evolve into a dynamic and influential platform.
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